An Analysis of the Media and Culture Issues of Society :: Media Cultural Essays

The prune of the relationship betwixt the mass media and the popular culture has always been a controversial issue in neighborly sciences. The political economists insist on the role of the media intentness in the creation of this phenomenon of the twentieth century. Though, advocates such as John Fiske, debate that popular culture is actually the creation of the populous itself, and is independent of the capitalist production process of the communication sector. Basing his argument on the immense interpretative power of the people, Fiske believes that the audience is able to break all the indented meanings within a media contentedness. He also believes- by giving new meanings to that specific message they can oppose the power block that is trying to impose its political theory to the public. Consequently, this anarchistic activity of the audience creates the popular culture as a defence mechanism. Even when we accept Fiskes ideas, we can not discount the manipulative p ower of the media and its effects on cultural and social life. usual we are exposed to millions of different visual messages, which tell us what to eat, what to wear, what to define and what to listen. No matter how hard we try to avoid being influenced by these directives, we can only protect ourselves to a certain point. After that, no interpretive power can be helpful. Media then leads us to a path that ends up in the same department store with our neighbour, with whom we collect probably never spoken to before. Ironically, we are holding the same match of socks or CDs, and we might never want to recall the TV moneymaking(prenominal) that had opened the gates to this path. The United States is the biggest economical power in the humanity today, and consequently has also the strongest and largest media industry. Therefore, it is demand to take a look at the crucial relationship between the media and the popular culture within the social context of the United Sta tes for a better understanding of the issue. For a simpler digest of the subject we shall divide the media industry into three main branches Entertainment, News and Commercials (which is the essential device for the survival of the industry, and shall be considered in integration with Entertainment). Researches have shown that the approximately popular reason behind TV viewing is relaxation and elimination the mind.