Friday, April 19, 2019
Global companies operating in Qatar Coursework Example | Topics and Well Written Essays - 250 words
Global companies operating in Qatar - Coursework ExampleHence, transnational firms atomic number 18 eager to operate in the market. But due to political uncertainties, they fear for losses (Desai, 2009) and substantiate adopted business strategies such as purchasing of licenses or franchising. Hence, the global firms leases forth their trading licenses at the company inception. However, during that period, they monitor the business situation and understand the market more as they prepare for a takeover.Qatar comprises of many culture that majorly originate from the Middle East. Hence, the global firms that wish to operate in the market are more suitable to apply the franchising way rather than the trade licenses. The essential lot of any business is to influence customers. Hence, by use of franchising, they use the local persons who understand the environment wear out (Schwab & Martin, 2011). Hence, they can implement strategies that influence persons making the business to grow faster.The global firms like MacDonalds are majorly operating in food staffs. Hence, they need to study the locals culture first and see where to improve. Thus, the firms do itself in Dubai due to franchising since this has been the only way to enter the market and
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