Sears Company Analysis Essay -- essays research papers

1I.executive SummarySears began as a small retail merchant but as the years wee-wee gone by, they abide become the second largest retailer of the national chains. In the environmental analysis you allow for discover that Sears market toward women variousiated them from their competitors and increased their sales as fountainhead as their market share. They hurl had many social/cultural problems that they wealthy person had to overcome, such as problems with stakeholders. There has also been a change in the company culture that has improved the mood within the company.In the donkeywork analysis, the strengths, weaknesses, opportunities, and threats will be discussed. These would include employees, competition, global marketing, and the repercussions that Sears has had to face when going against the national government.The Strategic Analysis will show some of the steps that come been taken to overcome some of the difficulties that Sears has had. The newest CEO, Arthur C. M artinez, has been a motivating leader for the company. He has implemented many changes that have increased sales and moved Sears back off up to the top of the retail chain. These changes would include store remodeling, Internet strategies, differentiation, and kind resource management.In section V, I will give my analysis of Sears and some suggestions for things that they can do to change their strategies such as belongings customers and employees happy and staying out of trouble with stakeholders. 2II. environmental AnalysisWhen Richard Sears first began a small retail business interchange watches in 1886, he could have dreamed of his store becoming a success but the success it has become, had to be beyond his expectations. Sears has seen many different changes in business and has had to adjust to t... ...p 10Sears. If Sears continues to provide employees with all of the perks and benefits that they have been, then they wont have a large swage and they will have their loyalty .Sears does have a fairly good study despite the bad press that they may have received because of problems they have had with the federal government. If they can have got out of trouble and try to keep their reputation clean, they should be able to leave these problems behind them. People will forget unless they run into similar problems again.Sears has gotten a good start on their Internet venture. They do have a lot of competition in this regard and a new business does take a eyepatch to get off the ground. Therefore its not surprising that they have had a slow start but they are beginning to fault up with the alliances and partnerships that they have entered into to boost their exposure. Their e-commerce trade could become as fine-looking as their chain of retail stores. All-in all, I believe that Sears is on the even up road to recovery.