Emerging Trends Essay Example for Free

Emerging Trends Essay Communications technology is progressing at light-speed, seemingly shrinking our world, as we can now communicate and conduct business in real time around the globe. Through innovations such as high-speed modem technology, businesses and people can share new ideas with friends and colleagues from the farthest lands. As more people and businesses strive to globalize, existing communication technologies are overloading, as they have approached the limitations of todays available hardware. To gain higher speed access to the available information over the Internet, there are many factors one must research, as they ultimately work together. These factors include hardware, choosing an Internet Service Provider (ISP), as well as a modem, which will be used to send and receive the data via the Internet. The intent of this document is to review the latest high-speed technologies for improving information access using the Internet. By understanding these new technologies, one can make a more informed decision when choosing their hardware and ISP. Choosing Hardware for Individual Needs: Computer Choices To gain faster Internet access requires choosing a faster computer that best suits ones needs. In determining the type of computer to purchase, one should first determine the application in which it will be used most. Applications such as word processing, computer games, and Internet access, all require various hardware and operating systems. Today, there are three main choices for computers, which include laptops, PCs, and hand-held devices. Until recently, we only needed to decide on the type and speed of the processor that we wanted in our new computer, since most of the Intel Pentium based computers had a data bus with a maximum speed of 66 MHz (PC World, 2000, July, p. 33). With the release of the new Intel 100 MHz bus architecture, this has changed, as the new line of Pentium II and Pentium III processors use this new bus instead of the older 66 MHz bus (PC World, 2000, July, p. 33). Needless to say, a PC equipped with this much power will surely increase the communication spee d between the processor and components in the computer. The main advantage of a notebook computer, versus a desktop, is the size and portability. Due to their smaller size, notebooks are the computer of choice for people that have limited space in their office or home. A typical notebook computer will contain either an Intel Celeron, Pentium III, or AMD K6 processor, which all range in speed, while the more common speeds vary from 600 MHz to 850 MHz (PC World, 2000, July, p. 37). The price of a standard notebook computer typically ranges between $1200 to $1900. Introduced in 1996, handheld computers, also known as Palm Pilots and Personal Digital Assistants (PDAs), have been gaining in popularity. These devices are portable and are no larger than a palm-size calculator. One of the most popular models on the market today is the Visor, offered in three models, ranging from $149 to $249 (Businessweek Online website, November 15, 1999, p. 192). While the speed of a handheld computer may vary, according to one source, the Palm Vx model runs slightly faster than other handhelds. It runs with a 20mhz processor versus the 16mhz found in other models (Palmgear website, 2000). Most palms come with standard applications like an address book, calculator, and a date book. Newer palms will also allow the user e-mail capabilities, using a memo pad similar to the Windows notepad. Since Internet access is now available as an option for handheld computers, they are a viable choice for consumers. Choosing an Internet Service Provider (ISP) Next, one needs to decide on an Internet Service Provider (ISP), and whether it is for personal or business use. Today, many companies offer free Internet Service to consumers and businesses. Broadband Digital Group (BDD) offers free dial up service at no additional cost, and is available nationwide. Another free ISP is Bluelight.com, which allows customers to shop online and receive various discounts on items purchased with Kmart. Free ISPs are economical and provide many of the services of fee based ISPs, such as sending and receiving email, web surfing, and online shopping.   Although some people find free ISPs to be economical, there are some disadvantages. Free ISPs represent less than 13 percent of the market, and are used as an alternate means to connect online (Fusco, 1999, pars. 4-6). With this, the customer is provided with Internet access, but not the quality service that is provided by most fee-based ISPs. In some cases, free ISPs do not provide consumers with high-spee d delivery, which results in slower connection speeds. According to a recent report by Patricia Fusco, fee-based Internet access service providers are among the elite and provide high quality, high speed, and wireless services. The top rated ISPs are, ATT WorldNet, EarthLink, Inc., MSN, America Online, CompuServe, and Prodigy. All of these services can provide consumers with high-speed service, good customer service, and technical support (Fusco, 2000a, pars. 2-10). There are, however, some disadvantages with fee-based ISPs, as the monthly billing fees can range from $7.00-$40.00 per month. In addition, providers such as AOL, Prodigy, MSN, and CompuServe have monthly billing plans that must be applied to a customer’s major credit card or telephone bill. Payment by check is also an option, however, your ISP provider applies a surcharge. Fee based ISPs benefit people and companies who have a need for high capacity, high-speed, and a broad range of features. Providers like AT T and MSN offer wireless service plans, so consumers have the option of accessing the Internet through their laptops or personal PDAs (Fusco, 2000b, pars. 4-6). In determining which ISP is best, one should consider cost, speed, availability, and technical support. The content of the ISPs website, personal services, and customer satisfaction should also be considered. Choosing a High-Speed Modem Technology: Cable vs. DSL Of course, there is much more to achieving high-performance Internet access than just choosing a fast computer and an Internet Service Provider, as one will also need a connection capable of handling all of this bandwidth. Recently, there are new emerging technologies that will allow you to access information over the Internet at blinding speeds. Today, one can choose between new high-speed subscriber lines, such as Digital Subscriber Line (DSL) or Cable Modem, which enables one to access information over 10 times faster than the 56K modem. To utilize DSL will require a DSL-capable modem, which connects to the phone lines already present in the home. Installing DSL is a bit tricky. Although there are installation kits available, it is easier to have the phone company install the service, since installation requires a few components needed for avoiding interference while using the modem and telephone at the same time. The cost of installing DSL runs between $50-$100, while the monthly service fee averages about $80 per month, and includes an ISP (PC World, 2000, May, p. 106). DSL is not yet offered in all areas, however, a recent survey from The Yankee Group estimates that 21% of US households will have access to DSL shortly (PC World, 2000, May, p. 104). Cable Modem is another high-speed solution for accessing the Internet. Cable Modem technology offers similar performance as DSL, yet the technology is a bit different, as it utilizes the existing television cable in the home. Like DSL, Cable Modem access will require a special modem and can be installed by the consumer, or by a local cable company. Expect to pay approximately $100 for the installation, while the monthly service fee averages about $50 per month (PC World, 2000, May, p. 106). The Yankee Group estimates that 41% of US households will have access to Cable Modem technology, which is limited to those households already equipped with cable television services (PC World, 2000, May, p. 104). 87% of Cable Modem users and 86% of DSL users are satisfied with the performance, according to a PC World survey (PC World, 2000, May, p. 116). While the monthly service fees are more for DSL, as compared to Cable Modem, the fees are expected to normalize as the technology becomes more widespread. In reviewing these high-speed technologies, the choice begins to shift from choosing between DSL and Cable Modem, to choosing between either of these two, along with any of the new computers. Summary This study reveals that to gain high speed connectivity, any of the new computer hardware choices are adequate. The key to high speed information access is now governed by your connection, where this situation was revered just a few short years ago. DSL and Cable Modem both offer substantial performance improvements over conventional 56K Internet access. Either choice enables high-speed Internet access, which will be a vital component as more and more on-line information begins to congest the information pipeline. To truly gain high speed Internet access, one must incorporate either of these new modem technologies, along with their choice of hardware, which should be based on one’s individual needs. References Businessweek Online website. (November 15, 2000) The Palm is Mightier†¦, [Available] Retrieved March 31, 2001, from the World Wide Web: www.businessweek.com Fusco, P. (1999, December). Jupiter: Free ISPs won’t replace dial-up access (16 paragraphs). InternetNews – ISP News Archives, [Available] Retrieved March 31, 2001, from the World Wide Web: www.internetnews.com Fusco, P. (2000a, May). AT T Wireless Debuts Free Wireless Internet (15 paragraphs) InternetNews – ISP News Archives, [Available] Retrieved March 31, 2001, from the World Wide Web: http://www.internet.news.com/isp-news/article/0,,8_356751,00.html Fusco, P. (2000b, September). J.D. Powers Ranks Big Six ISPs (19 paragraphs). InternetNews – ISP News Archives, [Available] Retrieved March 31, 2001, from the World Wide Web: http://www.internetnews.com/isp-news/article/0,,8_460761,00.html Overton, R Goavec, P. (May 2000). PC World – Broadband or Bust, Volume 18, Number 5. 102-108, 112, 116 Palmgear website. (Copyright 2000, internet.com Corp), [Available] Retrieved March 31, 2001, from the World Wide Web: www.palmblvd.com

Belief in John Steinbecks The Grapes of Wrath :: Free Essay Writer

Belief in John Steinbeck's The Grapes of Wrath Holiness, sin, and life are repeatedly questioned throughout John Steinbeck's The Grapes of Wrath, particularly by the former preacher, Jim Casey. As a preacher, Casey only preaches what the bible states and he resigns from his occupation after he feels the urge to pursue life's true meaning and values of the individual - basically to make sense of the world he resides in. Casey closely resembles the character and motives of Jesus Christ, as he is enthused to uncover the answers to his wonders and doubts and begins to hold new beliefs of sacrificing the self to sustain the rights of society. All the while, questions concerning the ideas and beliefs of the world circulate through Jim Casey's mind and he makes the decision to separate himself from the teachings of society to determine logical resolutions to his convoluted uncertainties. After renouncing his job as a preacher, Casey first decides to ponder his questions by going "into the wilderness like Jesus" and seeing if he can attain the 'spirit,' while analyzing his thoughts (489-90). When others around him rarely observe ideas in depth, Casey transforms all of his thoughts into complex puzzles and seeks the answers little by little. Casey believes that by taking his ideas one piece at a time, he will one day be able to encounter the "real" truth. When he first hears of the conflict between the different social classes, Casey "[throws] back his head and [looks] at the sharp stars" in deep thought, his mind poring over the controversy (77). Casey's hours of analyzing bring his thoughts together and creates for him a la rger intellectual depth, which distinguishes his sole purpose from those around him. Light is used to exemplify Casey as Jesus Christ, holy and virtuous, and separate from other people. Even during insignificant situations, his character is expressed when "the light of the coming morning made his forehead seem to shine, and his hands, swinging beside him, flicked into the light and out again" (89). Casey's image as a holy figure automatically makes him a peacekeeper among the Joad family, and most of the time he succeeds in maintaining his title role. The members of the Joad family understand that Casey is not simply a 'former preacher,' but is someone with vigorous aura and strong beliefs on the rights of people. When Casey talks to Tom by a fire one night, "the firelight [goes] deep into his eyes and [ignites] red embers," signifying his powerful presence (72).

The Marketing Environment

1. The changing and uncertain marketing environment deeply affects the organization’. Discuss this statement,explaining what is meant by the’marketing environment’ and explaining how it might affect marketing plans and activities with an example. The Marketing Environment The marketing environment refers to all of the internal and external forces that affect a marketer’s ability to create, communicate, deliver and exchange offerings of value. The factors and forces within the marketing environment can be classified as belonging to the internal environment, the micro-environment, and the macro-environment.The internal environment refers to the organization itself and the factors that are directly controllable by the organization. The micro-environment comprises the forces and factors at play inside the industry in which the marketer operates. Micro-environmental factors affect all parties in the industry, including suppliers, distributors, customers and com petitors. The macro-environment comprises the larger-scale forces that influence not only the industry in which the marketer operates, but all industries. Macro-environmental factors include political forces, economic forces, sociocultural forces, technological forces and legal forces.This macro-environmental framework has been called the PESTL framework. Micro-environmental and macro-environmental forces are outside of the organization and, while they can be influenced, they cannot be directly controlled. The internal environment refers to its parts, people and processes. An organization is able to directly control the factors in its internal environment. A thorough understanding of the internal environment ensures that marketers understand the organisation’s strengths and weaknesses, which positively and negatively affect the organisation’s ability to compete in the marketplace.The micro-environment consists of customers, clients, partners, competitors and other part ies that make up the organisation’s industry. The organization cannot directly control its micro-environment and respond to the current and future needs and wants of their target market. They must understand how each of their partners’ processes work and how their partnerships benefit each party. They must also understand the risks involved in working with partners and the relative power balance between the organization and each partner.Suppliers are a particularly crucial partner. Marketers must identify, assess, monitor and manage risks to supplies and risks to the price of supplies. To succeed, marketers must ensure their offerings provide their target market with greater value than their competitors’ offerings. Thus, marketers seek to understand their competitors’ marketing mix, sales volumes, sales trends, market share, staffing, sales per employee and employment trends. Marketers should analyse total budget competition, generic competition, product competition and brand competition.The macro-environment encompasses uncontrollable factors outside of the industry: political, economic, sociocultural, technological and legal forces. Political forces describe the influence of politics on marketing decisions. Economic forces affect how much money people and organizations can spend and how they choose to spend it. Sociocultural forces affect people’s attitudes, beliefs, behaviors, preferences, customs and lifestyles. Technological forces are those arising from the search for a better way to do things.Technology changes the expectations and behaviors of customers and clients as well as how organisations work with their partners and within society. Laws and regulations are closely tied to politics and establish the rules under which organizations must conduct their activities. The most significant laws and regulations for marketers are related to privacy, fair trading, consumer safety, prices, contract terms and intellectual pro perty. Marketing metrics are used to measure current performance and the outcomes of past activities. A SWOT analysis is used to identify strengths, weaknesses, opportunities and threats.The example: Wenzhou Shoes 2004? 9? 17? ,â€Å" † —— ,? 400 , , 800 September 17, 2004, â€Å"European shoes† – the eastern town of Elche, Spain, China Shoes City, about 400 Spaniards gathered unidentified street, destroyed a bus carrying Wenzhou shoe container truck and a Wenzhou shoe warehouse, causing about 800 million yuan of economic losses. This is the first ever Spanish Chinese business interests of serious violations of the violence. , ,? 2001 , ,In fact, data show that since 2001, Wenzhou shoes incident overseas every year by resistance occurred, and there is an upward trend: 2001? 8 2002? 1? , , August 2001 to January 2002, Russia had seized the incident occurred once, Wenzhou shoes involved. , 3 , The longest that the goods seized, the whole Zhejiang loss of about 3 billion yuan loss of individual enterprises million yuan or more. 2003 ,20 , The winter of 2003, more than 20 products of Wenzhou footwear shoe was burned in Rome, Italy, the specific loss is unknown. 004? 1? 8? , â€Å" †, January 8, 2004, the Nigerian Government issued â€Å"list of banned imports,† Wenzhou shoes one of them. 2004? 2? 12? , â€Å" † , 3000 †¦Ã¢â‚¬ ¦February 12, 2004, the Russian Ministry of Internal Affairs sent a large number of police raids in Moscow, â€Å"Aimila† big market goods, Chinese businessmen, including China, Wenzhou shoe manufacturers, including business loss of about $ 30,000,000 this †¦ †¦ , 2001 40%, 30%, 4. 6Relevant data and background information, Wenzhou shoe production for export as early as in 2001, jumped 40%, close to 30% of total output, only from Wenzhou Customs exit of shoes to the value of $ 460,000,000. 10 ,? â€Å" †? â€Å" †? , â€Å" † , Wenzhou top 10 in several shoe factories to produce shoes for export oriented, such as the â€Å"East Art†, â€Å"Tema†, etc. , including â€Å"Tema†, including several of Wenzhou shoe factory, and also Wal-Mart signed production agreement for the global retail industry hegemony of mass production for supermarkets sell cheap shoes. , , , 10 ~30 , 10 From the product level , at present, most of China's export of footwear is still the middle and low variety, low prices, generally 10 dollars to 30 dollars, many even less than 10 dollars. 9 â€Å" † 5 ? Took place in September this year, Spain's â€Å"burning shoes† incident was burned average unit price of the shoes only 5 euros. , ( OEM ) Exports of high-end shoes and own-brand share are very small, and exports more products to OEM manner. ? , , â€Å" † , , , For example, most of the production of footwear sales in the U. S. low-end shoe store, while in the United States, the high-end shoe store also can procure the â€Å"Chinese shoes† of the shadow, but the price was lower than Italy, Spain, Brazil and other countries products, and all Chinese-made shoes are not their own brands, trademarks and brands are using overseas. ,Some of the same grade shoe prices in foreign markets and products to be lower than the country of origin, and some even lower than Vietnam, and Thailand's exports. , ; , , ; , 10 2200? , View from the export enterprises, private enterprises accounted for most; see from the export area, mainly in Wenzhou, Zhejiang, Fujian Jinjiang, Quanzhou, Guangdong, Shandong, Sichuan and other regions, and has established a number of shoe manufacturing base; from the export scale , the current export value of 10 million U.S. dollars more than 2,200 enterprises, accounting for nearly half of the total number of export enterprises. â€Å" † , â€Å" † , â€Å" †? â€Å" , , † â€Å"The Spanish case, we need to think about the brand. We do not have world-renowned brand, which is the international competition of Chinese shoes in the greatest difficulty. † Executive vice president of Cornell, said Zhou Jinmiao interview.Members of Light Industry Import and Export Corporation Wenzhou Foreign Trade Wai seems to know China better than anyone in the international market brand shoes difficult. â€Å" BATA , , 100 , † â€Å"Well-known supermarket chains in Europe BATA , there are a lot of shoes from around the world, but I never found more than 100 euros over Chinese shoes. Chinese shoe brands in the world, not only to low-end shoes to compete. Spain burning low-end shoes is the result of competition. 2. Describe in detail the five marketing management orientation. Discuss the marketer’s argument for why an organization should embrace the market orientation. Marketing Management Orientation The Marketing Orientation and the Marketing Concept. An organization with a market orientation focuses its eff orts on 1)continuously collecting information about customers' needs and competitors' capabilities, 2) sharing this information across departments, and 3) using the information to create customer value.The market orientation simply defines an organization that understands the importance of customer needs, makes an effort to provide products of high value to its customers, and markets its products and services in a coordinated holistic program across all departments. In what we call the â€Å"Marketing Concept,† the company embraces a philosophy that the â€Å"Customer is King. † The Marketing Concept is an attitude. It's a philosophy that is driven down throughout the organization from the very top of the management structure. The Marketing Concept communicates that â€Å"the customer is king. Everything that the company does focuses on the customer. Via the Marketing Concept, a company makes every effort to best understand the wants and needs of its target market and to create want-satisfying goods that best fulfill the needs of that target market and to do this better than the competition. It wasn't always that way. There were other orientations that companies embraced over the years. The Production Concept has been around for years. That concept simply suggests that customers prefer inexpensive products that are readily available. In effect, â€Å"if we make it, they will come. The Product Concept suggests that companies that build the â€Å"better mousetrap† will gain favor. The thinking here is that customers want products that have higher quality, that offer better performance or do something unique. The Selling Concept proceeded the Marketing Concept. From the 1920's until the 1950's, most firms had a sales orientation. Competition had grown, and there was a need to pursue the scarce customer. Sales could mean everything from sales people to advertising to public relations, but little effort was made to coordinate any overall mark eting function.What we often saw in the Selling Concept was the â€Å"hard sell† and the belief that consumers wouldn't purchase unless they were sold. The Holistic Marketing Concept that is embraced in the 21st century results in companies looking at their overall marketing efforts. This includes how their marketing affects society, as a whole. Marketing is also done internally within the company. Without customers, a company will quickly flounder — thus the importance of the relationship. Holistic marketing looks at the connectivity of the company, its people, its customers, and the society in which it operates.The Societal Marketing Concept focuses on. Market positioning in the 70s of last century by the American Marketing experts Iris and Jack Trout's, its meaning is an enterprise based on existing products on the market competitors, the location of the products for a customer These characteristics or attributes of the emphasis, create unique products for the enter prise, giving the impression of a distinctive image, and to pass such a vivid image to the customer, so that the products in the market to determine the appropriate location. Market positioning of a product itself is not what you do, but you do the eyes of potential consumers.The essence of market orientation to the enterprise and other enterprises strictly separated, so that customers clearly feel and recognize the difference, which the customer occupies a special place in mind. Another argument is the product positioning, target market positioning, competitive positioning. Market positioning is the key enterprises should try to find their products more competitive than the competition's features. Competitive advantage is generally two basic types: one is price competitive, that is, under the same conditions set lower prices than the competition. This requires companies to take all efforts to reduce unit costs.Second, competitive preference, which can provide certain features to me et customer specific preferences. This requires companies to take every effort to work on the product features. Therefore, the whole process of the enterprise market positioning can be accomplished through three steps: 1) Analysis of the status of the target market to confirm the potential of this business a competitive advantage 2) The exact choice of competitive advantage, the initial positioning of the target market Competitive advantage that the ability of companies to outperform its competitors.This capability can be either existing, may also be potential. Select a competitive advantage is actually a business and competitor strength compared to all aspects of the process. Indicators should be a relatively complete system, the only way to accurately select the relative competitive advantage. The usual method is to analyze, compare companies and competitors in business management, technology development, procurement, production, marketing, finance, and what kinds of products is t he strength of seven areas, which are weak.To select the most suitable for the business advantages of the project, initially set to target enterprise market position. 3) Shows a distinct competitive advantage and re-positioning The main task of this step is the enterprise through a series of publicity and promotion activities, the competitive advantage of its unique and accurate communication to potential customers and impress in the minds of customers. To this end, companies should first understand the target customer, know, know, identity, love and preference of the company's market position, established in the minds of customers is consistent with the positioning of the image.Second, companies target customers through a variety of efforts to strengthen the image and maintain understanding of target customers, target customers attitude stability and deepening the feelings of the target customers to consolidate in line with the market's image. Finally, enterprises should pay attent ion to the target customers understand their market position or because of deviations propaganda enterprise market positioning errors caused by target customers fuzzy, chaos and misunderstanding, and promptly correct the inconsistencies in the image and market positioning.Company's products in the market positioning even if it is appropriate, but in the following circumstances, should consider re-positioning: (1) Introduction of new competitors, product positioning in the vicinity of the enterprise products, enterprise products occupied part of the market, so that the decline in market share of enterprise products. 2) Consumer needs or preferences change, so that the enterprise product sales plummeted. To avoid the strong positioning strategy: trying to avoid is the most powerful business or other enterprise directly place a strong competition, while positioning their products in another market area, to make their products with certain characteristics or attributes the strongest or strong opponents are more significant differences.Head-positioning strategy: is an enterprise based on its own strength, to occupy a better market position, at the market on the dominant, most powerful or compete head-strong competitors, leaving their own and rival products into the the same market position. Looking for new but not yet occupied the position of the potential market demand to fill vacancies on the market, production market, not, with some characteristics of products. Such as Japan's Sony Corporation Sony Walkman and a number of new

Essay about Exploitation The Foundation of Capitalism

Exploitation: The Foundation of Capitalism When people complain that they are being exploited at work, they usually mean that they are being treated unfairly or being ripped off. For instance, Burger King used to make workers clock off when it wasnt busy, though they had to stay at work. One young worker made less than the price of a burger in an 8 hour shift. Pizza Hut offered a young Spanish woman a job - but the first 2 weeks would be without pay, to help her improve her English! Some places make staff work unpaid overtime. Nike pays Chinese workers just 16 cents an hour for a back-breaking 70 hour week while its president Phil Knight is worth $6 billion. People hear about things like this and they say Thats exploitative†¦show more content†¦To do this he looked at the basic unit of all things produced - the commodity. Capitalism is a system where almost everything we produce and use - from a Big Mac to a pair of Nike trainers - take the form of commodities. Commodities are produced to be bought and sold before they are used. Every commodity has two essential aspects to it. On the one hand, it must be useful - it must satisfy a need. Here its physical qualities are what is important. Does it taste good, look good, sound good, keep you warm, keep you clean? This is what Marx calls its use value. It is a necessary element of a commodity, since without it the final buyer, the consumer, wont need it and wont buy it. But having a use value is not sufficient to make something into a commodity. For this it must possess another kind of value - one which can be compared with all the many and varied kinds of commodities. Only in this way can it be exchanged, through the medium of money, with other goods on the market. This value which enables us to compare is what Marx calls exchange value. It is what lies behind the commoditys price. But the money value given to differing commodities is not arbitrary. A Big Mac is not worth as much as a pair of Nike trainers. But each commoditys value rests on something that is common to them all. So what do a hamburger and a pair of trainers - and the vast range of goods and services on sale - have in common which allows them be compared with eachShow MoreRelatedMarx s Theory On Class Conflict And Society Essay1453 Words   |  6 PagesSince the french and industrial revolution in 18 century, the world had come to a new era: capitalist society. Capitalism represents a big step forward in human productive abilities compared with previous forms of society. Along with the social development, there was a new group of people who was called the sociologist who analyze and try to understand how this society works. Marx was one of them and his ideas were influential. 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